First off, you wonder what exactly a landing page is and how does it differ from your homepage? A landing page is pretty much just what it sounds like. It is the first page a visitor lands on when visiting your website.
Isn't that what the home page is for? Yes and no. it is true that under everyday circumstances your home page is the first page visitors land on while visiting your website. However, when you are running any online marketing campaign you may wish to utilize landing pages specific to that online advertising/marketing campaign.
For example; If you are a baker and running an online advertising SEM campaign to market your wedding cakes, then the first page people land on needs to be focused on wedding cakes. You do not want people to search for what they are looking for and you know what they are searching for in this case, because you drew them in from your online marketing campaign.
Now you're getting the idea of what a landing page is and when and how to use it. So how can you create an effective landing page in 5 easy steps?
You need to follow 5 easy steps.
We hope you found this advice helpful. We believe in giving and find great pleasure in helping others succeed. Feel free to like and share this article.
Scott is the founder of MIM. Since 2006 he has taken the helm and helped launch several very successful marketing programs. He brings to the table over 25 years of experience and knowledge.